This project represents my first attempt at creating an advertisement video, crafted specifically for Chanel. I took on multiple roles throughout the process, including videographer, model coordinator, and wardrobe stylist. I meticulously selected the models, garments, and coordinated the locations and schedules for the shoot.

 

The theme, "BlueHour," draws inspiration from the magical transition between day and night, aiming to embody Chanel's sophisticated elegance during this fleeting moment of beauty. To ensure the video resonated with Chanel's brand identity, I conducted in-depth research into their past advertisement campaigns, studying their stylistic choices and signature techniques.

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This project not only challenged me to bring together various creative elements but also allowed me to explore the intersection of fashion and visual storytelling for the first time.